Contact & Lead Capture Features
Your website should make it easy for customers to reach you. Whether they want to call, request a quote, book an appointment, or ask a question, strong contact and lead capture features help turn visitors into real opportunities.
Why contact & lead capture features matter
- Increase conversions — more visitors take action
- Improve user experience — customers find help quickly
- Support your sales process — leads go directly to your inbox or CRM
- Build trust — professional contact options show credibility
Essential contact features
1. Click-to-call buttons
On mobile devices, customers should be able to tap once to call your business. This is one of the highest-converting features for local businesses.
2. Simple contact forms
A clean, easy-to-use form helps customers reach out without friction. Keep it short—name, email, phone, and message are usually enough.
3. Clear location & hours
Display your address, service area, and business hours prominently. This builds trust and helps customers know when you're available.
4. Email links
Some customers prefer email. Make sure your email address is clickable and easy to find.
Lead capture features that boost conversions
1. Quote request forms
Perfect for service-based businesses. These forms help you gather the details you need to provide an estimate.
2. Online booking or scheduling
Let customers book appointments directly from your website. This reduces back-and-forth and increases completed bookings.
3. Live chat or messaging
Real-time communication helps answer questions quickly and capture leads before they leave your site.
4. Lead magnets
Offer something valuable—like a guide or checklist—in exchange for an email address.
Where to go next
Need help improving your website’s contact features? Call us at
or contact our team.