E-Commerce Basics for Small Businesses
E-commerce gives small businesses the ability to sell products and services online, reach more customers, and streamline their sales process. Whether you're selling physical products, digital downloads, or service packages, the right e-commerce features make the buying experience simple and secure.
Why e-commerce matters
- Reach more customers — sell beyond your local area
- Sell 24/7 — customers can buy anytime
- Reduce manual work — automated payments and confirmations
- Offer more convenience — customers expect online purchasing options
- Increase revenue — more ways to buy means more sales
Essential e-commerce features
1. Product pages
Each product or service should have its own page with clear descriptions, pricing, photos, and benefits.
2. Secure checkout
Customers should feel confident entering their payment information. SSL certificates and trusted payment gateways are essential.
3. Payment processing
Accept credit cards, debit cards, and digital wallets through platforms like Stripe, Square, or PayPal.
4. Mobile-friendly shopping
Many customers shop on their phones. Your store should be easy to use on all devices.
5. Order notifications
Automated emails confirm purchases and keep customers informed.
6. Inventory management
Track stock levels and avoid overselling.
Optional advanced features
- Customer accounts
- Subscriptions or recurring payments
- Digital product delivery
- Discount codes and promotions
- Abandoned cart reminders
Popular e-commerce platforms
- Shopify
- WooCommerce
- Square Online
- Wix Stores
- BigCommerce
Where to go next
Need help setting up e-commerce for your business? Call us at
or contact our team.