Marketing Funnels & Customer Journeys
Every customer goes through a journey before they decide to buy from you. Understanding this journey helps you create better marketing, build trust, and guide people toward taking action. Marketing funnels make this process easier to visualize and improve.
What is a marketing funnel?
A marketing funnel is a simple model that shows how people move from discovering your business to becoming loyal customers. Each stage requires different types of content and communication.
The stages of a customer journey
1. Awareness
Customers discover your business through search, social media, ads, or referrals.
2. Consideration
They compare options, read reviews, and learn more about your services.
3. Decision
They’re ready to take action — call, book, or purchase.
4. Loyalty
After a great experience, they return and refer others.
How to support each stage
Awareness
- Social media posts
- Blog content
- SEO and Google search visibility
- Paid ads
Consideration
- Service pages
- FAQs
- Reviews and testimonials
- Educational content
Decision
- Clear calls to action
- Easy-to-use contact forms
- Online booking
- Special offers
Loyalty
- Email newsletters
- Follow-up messages
- Customer appreciation posts
- Referral incentives
Why funnels matter for small businesses
- Helps you understand customer behavior
- Improves your marketing strategy
- Increases conversions
- Builds long-term customer relationships
- Reduces wasted time and budget
Where to go next
Need help improving your customer journey? Call us at
or contact our team.