Analytics & Tracking Essentials
Analytics helps you understand how people find your business, what they do on your website, and which marketing efforts are actually working. With the right tracking in place, you can make smarter decisions, improve your results, and stop wasting time on strategies that don’t perform.
Why analytics matter
- See what’s working — identify your best-performing marketing channels
- Improve your website — understand which pages people visit most
- Track customer behavior — see how visitors move through your site
- Measure ROI — know where your time and budget are paying off
- Make data-driven decisions — no more guessing
Essential tools for small businesses
1. Google Analytics
Tracks website traffic, user behavior, and conversions.
2. Google Search Console
Shows how your website performs in Google search results.
3. Google Business Profile Insights
Provides data on calls, views, searches, and customer actions.
4. Social media insights
Facebook, Instagram, and LinkedIn offer built-in analytics.
5. Email marketing analytics
Track opens, clicks, and subscriber engagement.
What to measure
- Website traffic — how many people visit your site
- Top pages — which content performs best
- Traffic sources — where visitors come from
- Search performance — keywords, impressions, and clicks
- Conversions — calls, form submissions, bookings
- Engagement — time on page, bounce rate, interactions
How to get started
1. Install Google Analytics
Most website platforms make this easy with a tracking ID or plugin.
2. Connect Google Search Console
This gives you valuable search performance data.
3. Set up conversion tracking
Track calls, form submissions, or online bookings.
4. Review your data monthly
Look for trends, improvements, and opportunities.
Where to go next
Need help setting up analytics for your business? Call us at
or contact our team.