When most people think about building a website, they picture colors, layouts, and design. But the most important part of any website is the content — the words, images, and messages that communicate with your visitors. This guide explains what website content really is and why it matters for your small business.
What counts as website content?
Website content includes everything on your website that communicates information. This goes far beyond just text.
- Headlines and page titles
- Paragraph text
- Images and graphics
- Calls to action (CTAs)
- Buttons and links
- Forms
- Videos or media
- Testimonials and reviews
- Service descriptions
Content vs. design — what’s the difference?
Design is how your website looks.
Content is what your website says.
Design supports content — not the other way around. A beautiful website won’t convert if the message is unclear.
Why website content matters
- It explains what you do — visitors should understand your business within seconds
- It builds trust — clear, helpful content makes your business feel credible
- It guides visitors — strong CTAs help people take the next step
- It improves SEO — search engines rely on content to understand your pages
Types of content your website needs
Most small business websites need:
- A clear homepage message
- Service pages that explain what you offer
- An about page that builds trust
- Calls to action that guide visitors
- High-quality images of your business or work
Where to go next
Need help creating website content? Call us at
or contact our team.