SEO (Search Engine Optimization) helps your website appear in search results when customers look for your services. The good news is that most SEO success comes from clear, helpful content — not complicated technical tricks. This guide covers the basics of writing content that helps your small business get found online.
What is SEO content?
SEO content is website content written and structured in a way that helps search engines understand what your page is about. When search engines understand your content, they can match it to the right searches.
How to choose keywords
Keywords are the words and phrases people type into Google when looking for your services. Choose simple, practical keywords your customers actually use.
- “electrician near me”
- “house cleaning services”
- “website designer in Connecticut”
- “lawn care company”
Where to use keywords
Place your main keyword in:
- The page title
- The first headline (H1)
- The first paragraph
- One or two subheadings
- Image alt text (when relevant)
Write for humans first
Search engines reward content that is clear, helpful, and easy to read. Avoid keyword stuffing — it hurts readability and SEO.
Use headings and structure
Headings (H2, H3) help visitors scan your content and help search engines understand your page structure.
Keep your content fresh
Updating your content regularly helps search engines see your website as active and relevant.
Where to go next
Need help writing SEO-friendly content? Call us at
or contact our team.