What is a call to action?

A call to action (CTA) is a short phrase that tells visitors what to do next, such as calling, booking, or requesting a quote.

What makes a good CTA?

A good CTA is clear, specific, and action-oriented. It tells visitors exactly what step to take.

How many CTAs should a page have?

Most pages should have one primary CTA and one secondary CTA placed naturally throughout the content.

Do CTAs affect conversions?

Yes. Strong CTAs guide visitors and significantly increase the likelihood that they will contact your business.

How to Write Effective Calls to Action

A call to action (CTA) is one of the most important parts of your website. It tells visitors exactly what to do next — call, book, request a quote, or learn more. Clear, well-written CTAs help guide visitors and significantly increase conversions.

What makes a strong CTA?

Clear — visitors should instantly understand the action
Specific — avoid vague phrases like “Click here”
Action-oriented — start with a verb
Customer-focused — highlight the benefit when possible

Examples of effective CTAs

Call Now
Request a Free Quote
Schedule Your Consultation
Get Started Today
Book an Appointment
Learn More About Our Services

Where to place CTAs

CTAs should appear naturally throughout your website:

At the top of your homepage
At the end of each service section
In your header or navigation
At the bottom of every page

Tips for writing high-performing CTAs

Use short, simple phrases
Make your CTA buttons stand out visually
Use urgency sparingly and authentically
Match the CTA to the page’s purpose

Where to go next

Need help improving your website’s calls to action? Call us at Phone Number or contact our team.