Local SEO can feel overwhelming, but it becomes simple when you break it into clear steps. Use this checklist to improve your visibility in Google Maps, the Local Pack, and local search results.
Local SEO Checklist
1. Google Business Profile
- Claim and verify your profile
- Complete all business information
- Add high-quality photos
- Choose the correct business category
- List your services
- Write a clear business description
- Post updates regularly
2. Local keyword research
- Identify your primary local keywords
- Find secondary keywords for services
- Use Google autocomplete and Maps
- Review competitor keywords
3. On-page SEO
- Use local keywords in titles and headings
- Include your location in the first paragraph
- Optimize images with alt text
- Ensure NAP consistency across your site
- Link to related pages internally
4. Citations & directory listings
- List your business on major directories
- Join local and industry-specific directories
- Ensure NAP consistency everywhere
- Update old or incorrect listings
5. Reviews & reputation management
- Ask customers for reviews regularly
- Respond to all reviews
- Use a direct review link
- Address negative reviews professionally
6. Local link building
- Partner with local businesses
- Sponsor local events
- Join local organizations
- Create helpful local content
7. Local content strategy
- Create location pages
- Build service-area pages
- Write local blog posts
- Publish local FAQs
- Share local case studies
Where to go next
Need help improving your Local SEO? Call us at
or contact our team.